Do you have a unified plan for communicating with your customers? With all of the possible channels for staying in touch and marketing your products or services, communication can get fragmented. And inconsistent methods can be costly and time-consuming, and may convey the wrong message to your client base. That’s the last thing you want to do in a tough economy with customer attrition at an all-time high.
CRMs are helpful in keeping information in the same place, but you can use communications and data quality Web Services to help automate your process, making your CCM efficient and potentially revenue generating.
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In June of 2008, Gartner, Inc., released a special report that predicted that cloud computing would be on par with e-business in level of influence over the business world. A little over a year later, we can say definitively that Gartner was right.
In a press release from the research giant last summer, Gartner’s definition of cloud computing was a “style of computing where massively scalable IT-related capabilities are provided ‘as a service’ using Internet technologies to multiple external customers.” The report claims that this new technology would allow businesses to focus on the actual service being provided rather than...