Text Messaging: Almost a Guaranteed Read
Your cell phone beeps, buzzes, or blinks – signaling an incoming text message. How many seconds will pass before you respond and pick up the phone to check the message? How quickly will you respond? SMS is a highly effective and engaging medium of communication and multiple studies show that 95 – 98% of text messages are read within minutes of receipt. Due to the prevalent use of cell phones for text messaging (the Pew Research Center reports that 80% of U.S. cell phone owners use their phone to send and receive text messages), mobile communications provides a huge opportunity for businesses to connect with their audience and engage in immediate and relevant conversations. In the U.S. and Canada, the best way to do this is by using a short code.
A short code is a special 5-6 digit number (e.g., 75195) that allows consumers to subscribe to mobile messaging campaigns. You are probably familiar with ads prompting you to text a keyword to a short code, for example, “Text PIZZA31 to enter to win a free pizza.” Whether SMS communication with your audience is for informational, promotional, voting, feedback, or other contact, there are significant benefits in adding SMS communications to reach your audience:
Short code messages are typically delivered within seconds. This is an immediate advantage for businesses engaging their audiences in real time, and has a broader appeal than an app download or mobile website. 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley).
Near Perfect Open Rates
The average open rate for SMS messages is over 95% (Frost & Sullivan). This makes SMS a powerful marketing tool and gives businesses a direct line of communication to support other marketing efforts.
There are many opportunities to reach your audience with short codes that range from information and customer service (e.g., opt-in alerts and logging customer issues) to marketing, advertising, and entertainment (e.g., incentives, promotions, polling, games, and quizzes). A big appeal for companies using short codes is reaching each subscriber in a personal, relevant and timely manner.
Customer Communication Choice
Customers have increased expectations of the companies with which they do business. For many consumers, text messaging is a preferred method of contact, and a golden opportunity for a company to increase the frequency of one-to-one communications.
CDYNE provides U.S. and Canadian short codes for use with the SMS Notify! API – SMS Notify! is a secure two-way SMS Gateway that facilitates your business communications with a developer-friendly API.