Dedicated Short Code: Steps to Launch

Once you have chosen to get a dedicated SMS short code, there are several steps to complete the process between leasing the short code and launching it for live communications. Launching a short code encompasses several phases which can typically take 8-10 weeks to complete (and sometimes longer) from the time you submit a program brief because there are a number of carrier requirements to fulfill. CDYNE simplifies and manages this part of the process for you. Here is an overview of the CDYNE short code set up process.

1. Lease Your Short Code

This step takes about 1-2 business days between payment and CSCA processing. Applying for a short code can be done in one of two ways:

  1. Apply directly with the CSCA, which maintains the U.S. database for available, reserved, and registered short codes, or
  2. CDYNE will submit the short code lease on your behalf.

The cost for leasing is the same either way: $1,500 quarterly leasing fee for a random short code, or $3,000 quarterly for a vanity short code. The CSCA requires payment in full for the entire lease prior to releasing a short code. Once this is complete, the CSCA will register your short code.

2. Sign a CDYNE Contract

The contract covers terms and conditions, many of which flow down from the CSCA, the wireless carriers, and the connection aggregator. CDYNE will countersign and send back a copy of the contract in 1-2 business days from the date you submit the signed contract.

3. Complete the Carrier Program Brief

Once the short code has been registered and the CDYNE contract signed, the next step is getting approval from each supported carrier. CDYNE will work closely with you during this application process, which can be complex and dynamic. The carriers set, interpret, and can change the rules, and each carrier does this by their own method and within their own timeframe. While CDYNE cannot guarantee carrier approval, we work closely and diligently with you and the carriers to prepare the application to meet current approval standards. This step varies according to the number of updates the carrier requires and how quickly you are able to implement updates.

The CTIA is the International Association for the Wireless Telecommunications Industry that monitors text messaging for the carriers and issues violation notices. Their Acceptable Use Policy covers the requirements the carriers review during the approval process.

While the carriers review your program brief, you can still test your short code application on our system! CDYNE can assign an SMS-enabled phone number (DID) to your license key which also works with the SMS Notify! API. The only significant difference is the number you are testing with. A DID is a 10-digit U.S. number that allows you to send and receive low volumes of text messages. Once the short code is approved, CDYNE will replace your DID with the short code for SMS communications.

4. Short Code Provisioning & Testing

When all carriers have approved your program brief, each carrier will provision the short code on their network for testing. During this phase, the carriers will test and certify the approved program, which typically takes 8 to 10 weeks.

5. Short Code Launch

As soon as each carrier certifies your short code program, you may officially launch your short code campaign on the SMS Notify! API!

CDYNE provides U.S. and Canadian short codes for use with the SMS Notify! API – SMS Notify! is a secure two-way SMS Gateway that facilitates your business communications with a developer-friendly API.

Get more short code information, or test today for free.

Previous blog: Shared or Dedicated Short Code: Choosing the Right One

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