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The Monopoly of Short Codes!

The Monopoly of Short Codes!

Short Codes offer a unique opportunity to engage with customers fast and effectively. We know there are a lot of regulations and rules that come along with using short codes and it can get a bit confusing. In this article we answer some frequent asked questions about short codes from some of our CDYNE customers to help ease some of the confusion.

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Thanksgiving Leftovers

Thanksgiving Leftovers
Thanksgiving Leftovers

Come Thursday night the age-old question of what to do with all the leftovers rears its untimely head. One solution is to send it home with your guests…of course. After all the day is meant for giving.

But not long after said guests trickle out, the Black Friday frenzy begins. With retail stores opening their doors at outrageous hours, there’s obviously no time to stop for lunch. So why not pack up some of your leftovers while scrolling through your CDYNE SMS Notify! powered texts for a promotion or two.

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Zombie Outbreak!

What should you do in the event of a zombie outbreak? Better use CDYNE!

One should know where they need to go if, god forbid, an actual zombie outbreak should occur. In the event of this bleak outcome, we suggest using CDYNE’s SMS Notify! and Phone Verification APIs. You may want to consider using the Postback URL feature of SMS Notify! to grab the information of the closest arena taking in the uninfected.

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Press Release: CDYNE Ranked Number 158 Fastest Growing Company in North America on Deloitte’s 2013 Technology Fast 500™

CDYNE Ranked Number 158 Fastest Growing Company in North America on Deloitte’s 2013 Technology Fast 500™

Attributes 782 Percent Revenue Growth to great people and great products.

Chesapeake, VA, November 13, 2013 — CDYNE Corporation today announced it ranked 158 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. CDYNE grew 782 percent during this period.

CDYNE’s chief executive officer, James Keown credits great people and great products with the company’s 782 percent revenue growth. He said, “Any time a company can attract good people who share a common vision there is bound to be success.  We are a company of innovators who are in tune with the needs of the industries we serve and provide efficient solutions for them in our product offerings.  This accolade is a tribute to our people.”

“The 2013 Deloitte Technology Fast 500 companies are exemplary cases of those spurring growth in a tough market through innovation,” said Eric Openshaw, vice chairman, Deloitte LLP and U.S. technology, media and telecommunications leader.  “This year’s list is a who’s who of companies behind the most exciting and innovative products and services in the technology space. We congratulate the Fast 500 companies and look forward to what they do next.”

“The fastest growing companies in the US are drivers of constant innovation and operate with the agility to stay ahead of a quickly evolving marketplace, and software, biotech/pharma and internet companies continue to be at the forefront,” added James Atwell, national managing partner of the Emerging Growth Company practice, Deloitte Services LP. “The companies excelling in these sectors have a startup mentality that allows them to be nimble and adapt quickly, which is why they consistently lead the list of fast-growing companies each year.”

About Deloitte’s 2013 Technology Fast 500™

Technology Fast 500, conducted by Deloitte LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2008 to 2012.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America.

About CDYNE

CDYNE provides enterprise Communication and Data Quality APIs to solve the business need for real-time Communication and Data Quality verification. APIs are easily integrated into existing systems or applications and include Phone Notify!, SMS Notify!, PAV,  Phone Verification, Demographics, Death Index, and IP2Geo. CDYNE billing is transaction-based and post-pay. There are no contracts, startup fees, or cancellation charges. For more information, visit www.cdyne.com or call 1-800-984-3710.

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Short Code Text Messaging Compliance

Short code text messaging is an excellent way to reach your customer and consumer base with relevant and time-sensitive information because text messages have a sense of urgency compared with other methods of communication. But it is important to note that text messaging is a permission-based medium that requires the sender to obtain the recipient’s consent to send SMS to their handset. Because consumers pay to receive text messages, the wireless carriers regulate the industry and create rules for interacting with recipients through SMS. CTIA is the International Association for the Wireless Telecommunications Industry that monitors text messaging for the carriers and issues violation notices. Non-compliant text messaging can result in citations, suspension, or termination of your short code campaign. The CTIA published a Compliance Handbook, effective June 2012, which clarifies the industry compliance rules, opt-in, and mobile campaign deployment.

Call to Action

A call to action is is an opportunity for a business to successfully capture a mobile number and an invitation for a consumer to provide their cell phone number in order to subscribe to content. Several examples include on-site signage, print advertisements, or a web page. The wireless industry requires that a call to action contains five pieces of information including:

Product description and quantity

What will the recipient receive by providing their cell number? And how often? (e.g. Receive account alerts 2-3/month)

Program identification

What is the name of the business, or the text messaging initiative? (e.g. Dr. O’s Medical Alerts)

Opt-out instructions

Include the keyword in bold that recipients must text to stop receiving messages. (e.g. Text STOP to unsubscribe)

Message and data rates may apply

Customers should know that carriers may charge them for these text messages. (e.g. Message & Data rates may apply)

Links to privacy policy and terms and conditions

Dedicated short code users must create a privacy policy. Shared short code users can use the policy drafted by CDYNE for each shared short code. Terms and conditions must be posted online. (e.g. Privacy Policy and Terms & Conditions)

Opt-In: Even if You Already Have a Business Relationship

It’s worth mentioning here that existing business relationships and the purchase of opt-in lists do not automatically allow a company to send text messages to those mobile numbers. For example, if you already communicate with customers via email, you must still get their permission to receive text messages. Or if you collect mobile numbers during an online transaction or other method – this does not count as an opt-in. Automatic enrollment in multiple programs is not allowed, and the CTIA requires a dedicated opt-in for each program. The CTIA  Compliance Handbook outlines four examples for capturing opt-in. In all opt-in scenarios, consent to receive text messages must be clear and accurate at the time the mobile number is given.

  • Enter a phone number online,
  • Click a button on a mobile Webpage,
  • Send an MO message containing an advertised keyword, or
  • Sign up at a point-of-sale location

SPAM

The reason behind all the rules and regulations is to eliminate unsolicited text messages, or SPAM. The CTIA Compliance Handbook defines unsolicited messages as, “All messages delivered before a user opts in or after a user receives confirmation of opt-out, and any message delivered in excess of the quantity advertised, are considered spam.”

For more information about the laws that address SPAM, read the FCC’s guide titled “Spam: Unwanted Text Messages and Email.”

CDYNE supports only the sending of opt-in text messages from the SMS Notify! API for both short codes and DIDs.  In an effort to ensure that all text messaging sent through CDYNE SMS Notify! API is conducted responsibly, please read the Responsible Use Guidelines.

Contact CDYNE for more information about short codes.

Test SMS Notify! API for free.

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CDYNE Launches International Address Verification

Today CDYNE launched PAV-I, an international postal address verification API which validates addresses for over 240 countries. Businesses with an international market presence can ensure data quality for their customer base without any prior knowledge of international address formats or foreign characters. One of the great features of PAV-I is that it takes the guesswork out of the many address formats that exist worldwide. We are excited about this new offering because it complements CDYNE’s existing PAV API, which is CASS Certified™ for US postal addresses, and now verifies Canadian addresses at no additional cost.

TRANSLITERATE ADDRESSES FROM ONE ALPHABET TO ANOTHER

PAV-I supports 9 writing systems and will transliterate address data for Latin, Cyrillic, Greek, Hebrew, Japanese Kanji, Chinese, Arabic, Thai, and Korean Hangul. For example, if you input a Japanese address in English characters, you have the option to request the validated address in either English or Japanese Kanji.

We will use the address 3-24-20, YOKODAI ISOGO-KU YOKOHAMA, 2350045, JAPAN to highlight the transliteration capabilities of PAV-I. The default setting for transliteration is false. When set to true, the verified address will output to the native language if it is supported. The only exception to this is the country output field, which will return in English.

Address entered with native output set to true:

Input Address: 3-24-20 YOKODAI ISOGO-KU YOKOHAMA 2350045 JAPAN

Output Results: A RESCODE of “1” and OUTPUTSTATUS of “C” combined means the address was successfully matched or parsed and has been corrected to match the reference data. The corrected and transliterated address is output both in the ADDR field as well as the individual address fields. As mentioned earlier, the COUNTRY output field will return in English and does not transliterate.

The last output field MATCHLVL returned a “2,” which signifies verification down to the street level. These output returns are meaningful because they provide a record of any corrections that were made to your addresses along with the level to which the addresses were verified. The following MATCHLVL returns are available:

  • 0 – No Match
  • 1 – Town, City, Locality, Municipality, Suburb
  • 2 – Street
  • 3 – Premise (Building)
  • 4 – Organisation (Varies by country, Business or Administrative Entity)

 

Address entered with native output set to false:

Input Address: 3-24-20 YOKODAI ISOGO-KU YOKOHAMA 2350045 JAPAN

Output Results: A RESCODE of “1” and OUTPUTSTATUS of “C” combined means the address was successfully matched or parsed and has been corrected to match the reference data.

INNOVATIVE PARSING ABILITY

PAV-I has the ability to parse addresses entered in one or many fields. Using multiple address fields for input is useful when you are familiar with international addresses and the specific elements of the input address. If uncertain of the specific address elements, inputting information in the wrong fields may complicate or confuse matching.

To illustrate this, let’s use the address Rose House, 51-59 Circular Road, Isle of Man, IM1 1AZ, United Kingdom to show how this address can be entered using fielded or unfielded input.

Address entered with unfielded input:

Input Address: Rose House, 51-59 Circular Road, Isle of Man, IM1 1AZ, United Kingdom

Output Results: A RESCODE of “1” and OUTPUTSTATUS of “V” combined means the address was successfully matched or parsed and has been verified mailable with no change.

Address entered with fielded input:

Input Address: Rose House, 51-59 Circular Road, IM1 1AZ, United Kingdom

Output Results: In this case, “Isle of Man” was not included in the input data. As a result, RESCODE  “1” and OUTPUTSTATUS “C” was returned (the address was successfully matched or parsed and has been corrected to match the reference data).

PAV-I VERIFICATION CODES

Addresses are verified with a RESCODE and an OUTPUTSTATUS. The RESCODE returns data based on whether the address was successfully matched or not. The OUTPUTSTATUS provides extra details regarding the verification or correction that occurred when verifying the address.

RESCODE
OUTPUT STATUS DETAILS
0 Internal Error Occurred (Contact CDYNE)
1 V Address was successfully matched or parsed and has been verified mailable with no change
1 C Address was successfully matched or parsed and has been corrected to match reference data.
1 P Address was successfully parsed but there is no matching reference data.
2 N There were no hits found and address was not matched or parsed. (This is also returned if an attempt is made to verify an unsupported country.)
3 P Insufficient input details (Too many possible matches)
4 Ambiguous result (Many possible address results)

 

For more information about CDYNE PAV-I API, please contact an account representative at 1-800-984-3710, inquire by email, or initiate a chat for more details.

Or sign up for a free trial license key to test CDYNE PAV-I API.

Developers find CDYNE PAV-I API integration details on the CDYNE developer’s wiki

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