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Canada’s Anti-Spam Legislation Takes Effect July 1, 2014

The Canadian Radio-television and Telecommunications Commission (CRTC) recently released a video presentation covering Canada’s Anti-Spam Legislation (CASL) which addresses SMS spam and misleading marketing practices that apply to text messaging communication. The new legislation takes effect July 1, 2014 and it is an initiative to reduce unsolicited commercial messages and deceptive communication practices in Canada.

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Engage Your Customers with SMS

Building customer loyalty, personalizing communications, and offering incentives to customers are all great ways to engage existing and new customers and build your business. In a survey of 650 respondents by Hipcricket, 70% of smartphone users would be interested in receiving offers on their cell phones. There is a huge potential to reach your audience with mobile communications. Check out the latest CDYNE infographic for more interesting stats:

CDYNE offers SMS short codes in the U.S. and Canada. Click here to get started today! Or read What Can You Expect With a CDYNE Short Code?

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SMS Notify! API Update: View, Add, & Remove Shared Short Code Keywords

Instead of calling or  requesting a keyword addition to your shared short code, you can now manage incoming keywords for your shared short code via the SMS Notify! API. Here are the new methods available:

1. GetKeywords Method

Now you can get all currently enabled keywords for a license key with the GetKeywords method.

Request:

License Key: license key to retrieve keywords for.

Response:

ReturnCode: Return code for method call.  Should always return NoError for GetKeywords().

Returns an array of KeywordResponseInfo:

  • EntryDate: DateTime in UTC of when keyword was added.
  • Keyword: Keyword.
  • ReturnCode: Return code for this keyword.  Should always return NoError for GetKeywords() method.
  • ShortCode: ShortCode that this keyword is assigned to.

2. AssignKeyword Method

This method assigns one or more keywords to a license key.

Request:

License Key: license key to assign new keywords to.

Array of KeywordRequestInfo:

  • Keyword: New keyword.
  • ShortCode: ShortCode to assign new keyword to.

Response:

ReturnCode: Return code for method call.  Should always return NoError for AssignKeywords().

Returns an array of KeywordResponseInfo:

  • EntryDate: DateTime in UTC of when keyword was added.
  • Keyword: Keyword attempting to add.
  • ReturnCode: Return code for this keyword.  Can return: ShortCodeInvalid, KeywordInvalid, KeywordAdded, ShortCodeNotAssignedToKey, KeywordAlreadyInUse, or InternalError.
  • ShortCode: ShortCode that this keyword is assigned to.

3. RemoveKeyword Method

Remove assigned keywords with this method.

Request:

License Key: license key to remove keywords from.

Array of KeywordRequestInfo:

  • Keyword: Existing keyword.
  • ShortCode: ShortCode to remove keyword from.

Response:

ReturnCode: Return code for method call.  Should always return NoError for RemoveKeywords().

Returns an array of KeywordResponseInfo:

  • EntryDate: DateTime in UTC of when keyword was added.
  • Keyword: Keyword attempting to remove.
  • ReturnCode: Return code for this keyword. Can return: ShortCodeInvalid, KeywordInvalid, KeywordRemoved, KeywordNotFound, or InternalError.
  • ShortCode: ShortCode that this keyword is assigned to.

 

For more information on SMS short codes in the U.S. and Canada click here. Or read What Can You Expect With a CDYNE Short Code?

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CDYNE SMS Marketing Infographic

Don’t Leave Home Without It

  1. Keys? Check
  2. Purse or wallet? Check
  3. Phone? Check

Acision annual research shows that 92% of U.S. smartphone owners use SMS. Text message marketing is full of potential for communicating with and engaging your customers. It’s timely (send your message right when you need to), efficient (only 160 characters), and cost effective (just pennies per message).

Businesses use text messaging for targeted communications that include coupons, alerts, and other information relevant to their customers. Research by Frost & Sullivan shows 98% of text messages are read compared to only 29% of Tweets, 12% of Facebook posts, and 20% of emails.

For more stats about the advantages of  text messaging click here (opens a PDF) or click on the image below.

CDYNE offers SMS short codes in the U.S. and Canada. Click here to get started today! Or read What Can You Expect With a CDYNE Short Code?

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